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Tag Archives: design

Sonic bust: How bad design ruins the user experience

I have a theory about rental cars: Rental car companies fill their lots with the most uninspiring, unenjoyable, and unsellable fleet vehicles imaginable so that you are motivated to return them. It doesn’t matter how old or dumpy the car you own is. You will love it like the day you bought it after you’ve spent several days …

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An iPad…in 1991?

Ever had an idea that was ahead of its time? Or if you went ahead with it, it might have been revolutionary? This is the case of a memo I wrote in 1991. At the time, I worked in the Technical Publications department at AST in Irvine, California. In the late 1980s and early 1990s, …

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