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Author Archives: Matthew Arnold Stern

The villain’s journey

I’m doing NaNoWriMo this year. It has been a while since I finished a novel, and I need to get another book going. I have a story in mind, but I have to approach it differently from the other novels I’ve written. This time, I’m focusing on the villain’s journey.

Why I love writing fiction

Technical writing is my bread and butter, but I love fiction writing. As a child, I enjoyed making up stories and creating adventures for my GI Joe and Major Matt Mason action figures. As I started writing, my Holy Grail was to write The Great American Novel, make the New York Times bestseller list, get the …

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The joys of technical writing

Before I started in the computer industry in 1983, I had never heard of technical writing. I found out about it from a job listing at the CSUN Career Center. As I got into the field, I discovered how much I liked it. The career combines two things I enjoy: writing and working with the …

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Don’t be desperate

If you want to turn off an audience, the quickest way to do it is through desperation. So why do I see so much desperation in advertisements these days? Here are some examples of emails that I received and promptly deleted. Emphasis is from the original. “This could not get any worse, Matthew…[W]ith less than …

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Am I good enough?

All of us experience moments of self-doubt. We lose a contest, get passed over for promotion, or have our ideas rejected. That’s when the question pops up, “Am I good enough?” There are times when we feel that we aren’t. Our talents only go so far. We are constrained by our physical bodies. We may …

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