Category Archives: Insights
Sonic bust: How bad design ruins the user experience
I have a theory about rental cars: Rental car companies fill their lots with the most uninspiring, unenjoyable, and unsellable fleet vehicles imaginable so that you are motivated to return them. It doesn’t matter how old or dumpy the car you own is. You will love it like the day you bought it after you’ve spent several days …
The Apple Watch and how customers “get to yes”
As I wrote earlier, I didn’t rush out and buy an Apple Watch when they first came out. I waited four and a half months. What made me go from “It may be best to wait” to “Here’s my credit card”? Although good technology is useful technology, one has to see the usefulness. It took a combination of the experiences …
“Something needs to change, and it’s probably me.”
If you are in the grips of a drug or alcohol addiction, there are many resources available to help. But what if your self-limiting behavior is less obvious? What if it is an addiction to perfectionism, anger, or martyrdom? For addictions conspicuous and covert, Gratitude and Trust by Paul Williams and Tracey Jackson can help.
Who are you really?
The question of identity has become a hot topic in the news. The particular issues involve difficult questions about ethnicity and gender. Are we limited to how we are formed biologically? Or can we redefine ourselves to match our self-image? And what do we do if those around us find our redefinition unacceptable? Or are there …
What a Prius can teach you about change
My brother writes about cars in our family. However, I learned a valuable lesson about change from the purchase of a new car — and the reason for buying that car. The hardest part of learning is unlearning what you already know. Change is about letting go of the familiar and embracing something new.
